Aaron Marshall

Tumblr Fail! Follow My New Blog. Spare One Calorie for a Click

Actually, I really love tumblr. Its super easy to use, clean and fun. They didn’t have a way to change my primary blog so I had to open up an additional tumblr account to manage that… 

What does that mean for you? Not much, but if you want to keep up with my brilliant musings, then you will have to click follow on my new blog. 

Facebook’s Gone Rogue; It’s Time for an Open Alternative

Facebook has gone rogue, drunk on founder Mark Zuckerberg’s dreams of world domination. It’s time the rest of the web ecosystem recognizes this and works to replace it with something open and distributed. Read More…

Mobile Internet Report - An In Depth Study from Morgan Stanley

The coming melt-down in higher education (as seen by a marketer)

Really pumped that Seth Godin put a link to my friend Anya Kamenetz’s new book DIY U

Experience Precedes Branding

Do we all love the Nike logo because it’s inherently a great logo or do we love it because we’ve had good experiences with Nike shoes? How about the FedEx logo? The Apple logo? Chanel No. 5?

Conventional wisdom, or a trip to Times Square, might convince us that logos and imagery change the…

Simplicity isn't that simple

“Simplicity is the ultimate sophistication.” —Leonardo Da Vinci

Simplicity, by definition, is freedom from complexity; the absence of luxury or pretentiousness. Sophistication, on the other hand, often implies a sense of style, cultivated beauty and refinement. So is Da Vinci…